Learn to optimize every element of your webpage for best organic search results in google and other search engines.
Download Lesson FilesKeyword Analysis: Find the best keyword phrase for your project. Use this FREE SERP tool to see how your keyword phrase ranks, and what other keyword suggestions you might want to consider: https://serps.com/tools/keyword-research/
Choose competative keywords based on high volume and low CPC for best results. In this example it would be difficult to rank on page one of google for vintage dresses ‘organically’, but you could use google adwords paid search to have your website show up as a paid ad in the search results.
Use Google or other search engines to understand who you are competing against: Search using google with the keyword phrases that you selected to see what sites come up. Who are the top 3 competitors that show up organically?
A SERP feature is any result on a Google Search Engine Results Page (SERP) that is not a traditional organic result. SERP Features include:
Optimize your source code! There are several key locations within each page where your optimizations can occur.
page title tag
<h1> tag
meta description and keyword tags
image 'alt' and 'title' tags
text on the page
image filenames found on the page
hyperlinks found within text and image content on the page